What a difference a year makes. It seems like only yesterday everyone was putting email marketing at the bottom of their “to do” lists but now it’s back in vogue. Some online business opportunity Internet online marketing tips from yesteryear have made a comeback, while some others are now less relevant.
If you’re looking to start an online business Internet marketing should not be an afterthought. You need to write marketing strategy that will integrate everything the best elements available on the web in order to rank high search engine-wise and successfully convert visitors.
The Email Juggernaut
Email was the first form of social media. It’s been around for over 15 years now. Friends, relatives and colleagues were sharing product reviews, gossip and recipes long before the advent of forums, social networking sites and micro blogging arenas.
To many, email is their primary form of communication. These people do not want all the apps, widgets and other bells and whistles that are the trademark of social networking sites. Think of email as Social Networking Lite. Email has so many good things going for it. It’s safe to say that almost everyone has at least one email account. Email marketing registered the highest ROI last year; not surprising since sending out email costs hardly anything. It is also the most effective and measurable form of online marketing.
So it’s not surprising that our top online business opportunity Internet online marketing tip is to make sure that you keep those marketing email efforts going. But remember to use A/B split testing to make sure your email converts at its most optimum level.
Going Realtime And Mobile
Our next online business opportunity Internet online marketing tip is not unexpected. In fact, it was touted by many to take off … last year. Well, better late than never.
Realtime reviews and and promotions are expected to be hot this year as smart phones and built-in social networking widgets become more commonplace. Restaurants are tweeting lunch specials right before lunchtime to help the hungry masses decide what they should fill their tummies with. Customers can then make reservations from wherever they are. This is a clear example of potential customers being offered realistic options at a calculated time.
Experts say that more people will buy from sites that feature reviews and also welcome user reviews. And some sites will take this further by allowing viewers to contact reviewers directly in order to get further information. This will escalate customer interaction to a whole new level and dimension.
Take A Course Before Buying
Sony came up with an ingenious idea a couple of years ago to boost sales and try to improve customer loyalty in an increasingly disloyal market. Looks like their plan worked and the bandwagon will soon fill up this year.
What Sony did was create an online tutorial, providing tips and information on digital photography. The content was generic to the industry and basically free from Sony marketing propaganda. Well, maybe not totally free: once in a while a pop-up would appear displaying relevant Sony products. But overall, the course seemed sincere in educating the viewer in the finer aspects of photography, which was what made it so successful. The numbers speak for themselves. 90% of people who followed the course gave it the thumbs-up with those who took the course being more likely to purchase a Sony product they just learned about.
What do you think of these ideas? Leave a comment. We’d love to hear from you.
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