Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!
So get your store ready now. Because at the rate that mobile commerce shoppers are buying stuff, you only have a few seconds to capture their attention before they move on to other stores. While everyone may be complaining about the state of the economy, all that seems to change the moment Black Friday arrives! Even now, major retailers have started announcing that their stores will be open earlier and for others, they have started rolling out pre-Black Friday sales.
Other than pricing, give consumers some really good reasons to buy from your store. If your products are made locally, then highlight it. People are more than willing to help support their own local economy. Let people know about the quality of your products and services and how it will make a difference to the local community.
The idea is to create a good impression for people to recommend your store and products to others. Good customer service still counts. If your products are environmental friendly, then encourage others to do their part for the environment.
Even in this season of holidays and celebration, being charitable will also help remind us to be thankful for our blessings. If you’re supporting a local charity that will help make a difference in people’s lives, don’t forget to inform customers about it.
Then there’s the usual buy 2 free 1. Buy more and get either free shipping or free products to give away to friends!
If you want to create a sense of urgency, let people know that items are limited. Either in size or quantity. So it’s either buy now or cry later since some shoppers will wait until Cyber Monday to clinch last minute deals.
Remember to keep it short and sweet but relevant. Also make sure that your product images are light enough so that your pages will load quickly. In my previous post, I mentioned using JpegMini or online image editor Pixlr. Heavy images tend to slow down the loading time. And you know how impatient shoppers are these days.
Keep your text to short sentences and product description in point form. Lots of people will be using their tablets and mobiles to shop. Start announcing your deals via social media. It’s also a great way to find out what consumers are looking for. If you’re able to meet their needs, they’ll come flocking to you.
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