Admittedly, videos may not be appropriate for all online stores but many stores can benefit a great deal from it. Apparel stores especially, can make use of one of the best free shopping cart software tools available.
Prepping
Before going out and make a video for your ecommerce solution shopping cart software powered store, we suggest you pay a little visit to Youtube. Check out some of the many product videos and note the ones that immediately get your attention and, more importantly, tempt you into buying the product.
Video Courtesy
You’ll notice that those videos need not be of great quality but they all contain certain standard elements that provide timely and useful information that would be sufficient to entice a viewer. Basic information like stating the length of video and outlining topics to be covered are greatly appreciated by viewers. Keeping videos concise is a key factor in keeping people interested in watching the video in full. Product videos usually range from 30 seconds to 5 minutes. Judging by today’s viewers attention span, 5 minutes might already be pushing it.
Keep It Relevant
The great thing about video is you can tailor it in a way so it comes off as an informative or entertaining element in your store. For example, many online sports shoe stores use videos to teach viewers about proper warm up, warm down, running, recovery and, of course, the right shoes to wear. This kind of videos help gain the trust of viewers, and as you might very well know, trust can lead to sales. Just don’t forget to leave a link back to your simple shopping cart store if you post a video on Youtube. You might not get any PR juice because of the ‘no follow‘ tag Youtube imposes but you’ll definitely get targeted traffic to your simple shopping cart store.
Free Video Editing Software
If you do a search for free video editing software, you’ll end up with a few SERPs. If you are on Windows Vista or 7, try Movie Maker. Its pretty simple to use and its FREE. You can download Movie Maker here.
Well, we’ve come to the end of this installment of best free shopping cart software tips. If it make sense to use videos to promote your store and products, we hope you give it a try and let us know how it turns out.
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