The modern shopper is defined by responsibilities, ever elusive to define but ever so innovative, looking for the best possible deals and opportunities to put their money to very good use.
Customer engagement is something that many merchants try to avoid like a plague…mainly because they have no idea how to go about engaging customers. Engaging your customers is a good way to remind them that you’re still alive and kicking and provide products and services that they might want or need. Lazada, AirAsia, Google Maps, Facebook Reviews and Booking.com are just some of the site’s which frequently try to engage me. Some of their strategies are pretty good and some are borderline spammy. Find out what works and what doesn’t and what does the image above have to do with this article.
Instagram is a great social media platform to use when it comes to marketing and online selling – Malaysia and of course other parts of the world too. What’s cool and unique about Instagram is that it allows you to share as many pictures as you’d like with captions on your mobile device with your followers. Also, according to an article written based on a survey by the Malay Mail Online, Malaysians are the most active Instagram users in Asia Pacific.
This article will tell you how you can use Instagram to help benefit your business.
A decade or so ago, some people would try to optimize their pages with their main target keyword in all sorts of ways to try to game Google. They used to pepper their pages with their targeted keywords within articles which didn’t look they were written for humans. Search terms looked like they were forced to fit into page content. Target search terms were also stuffed into pages and then made invisible (to the human eye) by making the font color the same as the background colour. And the list goes on. But Google caught on to their tricks and those sites paid the price.
Fast forward a decade and Google’s algorithm has changed quite a bit. Google does not just look at keywords per se anymore. It looks at context. So how does one optimize a page based on context?
Why is it that we Google everything? Because it’s just convenient. Plain and simple. Convenience is a major reason people shop online, watch movies online, play games online, and the list goes on. And people can do this in the comfort of their own home or on the subway on the way back from work. This is why the Login With Facebook feature has become so popular.
Thinking about selling online in Malaysia but are too afraid of branching into it? Afraid that it might be complicated and difficult to do? Well I’m here to tell you that it’s not as difficult as people think it is. It’s actually pretty simple! The only difficult part is thinking of what you want to sell and the name of your store. Anything besides that is as easy as ABC. (more…)
Do you know why people land on your online store and then just leave…sometimes within just a few seconds? No? Why not ask them? What’s the worse that could happen? They might not answer or perhaps they might go on a rant. Believe it or not, the latter might be a source of very useful information to help reduce bounce rate and increase conversions on your online store .