For those who’ve been selling consistently online, there’s always the need to find out what else can be done to further improve conversion. I’ve mentioned before on how important it is to have a good site that’s able to bring out or complement the type of products that is being sold and citing some of the top sites that we can learn from. Click here if you haven’t read it.
Thanks to faster internet speeds and better phone cameras, videos have become easier to shoot and less of a hassle to view.
Well thought-out videos, which are both short yet informative, have played a major role in taking sales figures up a couple of notches. Videos which address common customer concerns also help reduce customer inquiry thus reducing the work load. This is much appreciated by those running their web stores all by themselves.
I’ve already covered how to create videos here.
There are many types of video ideas which you can use and it all depends on the product which you are selling and where you’d like to share those videos.