Cross-selling is an awesome way to improve sales without much effort. Amazon has been credited as the innovator in Internet cross-selling and because of their (heavy) investment in this sales technique, the rest of the ecommerce world has found a winning way to improve sales.
It’s obviously worked for them, so why shouldn’t it work for you?
- Repeat customers spend 30% more on average than new ones.
- Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
- Studies have shown that it can cost up to 6-10 times more to sell something to a prospect than to sell that same thing to an existing customer.
- Up to 65% of a company’s business comes from existing customers.
That’s great, but how do you go about taking advantage of the power of cross-selling? Read on to find out… (more…)