This year has been a year full of sporting events especially in these summer months. It started with the French Open in late May, followed by Euro 2012 and then Wimbledon, Le Tour De France (happening now!) and the Olympics in London at the end of the month which everyone is looking forward to! If you’re a sports enthusiast like me, I guess you will practically be glued in front of the tube catching the events and cheering for your fellow countrymen.
But what I really want to talk about is Roger Federer’s win at Wimbledon last Sunday. You may be wondering what has his win got anything to do with business or eCommerce for that matter? There is quite a few lessons that we can learn from the Swiss master’s win actually. As I was sitting there watching the match cheering RF on (sorry Brit fans!), all these thoughts just came to mind and I just wanted to share with all of you here.