On 21st April 2015, Google launched its algorithm that will now rank mobile-friendly sites higher in terms of search rankings. So don’t be surprised if your site’s rankings change if you still haven’t mobile optimized your site to make it mobile-friendly. You can find out more info here.
Mobile penetration continues to accelerate globally compared to tablets or desktops. While not everybody needs a tablet, laptop or desktop, majority will need a mobile phone to communicate. And with smartphones being so readily available and affordable, getting connected to the internet is easy.