I’d heard about Pinterest for some time now but hadn’t really checked out the site until yesterday. Once I did, I immediately requested an invite! Love the pictures and images that are posted on this site as they’re a breath of fresh air compared to all the Facebook stuff that I’ve seen.
The recent hoo-haa about Apple’s latest iPad launch was massive. Everyone wanted a piece of it! Now let’s think for a moment. If someone had never heard of Apple or ever seen an iPad or ANY Apple products and you ask them whether they want it or not, chances are they would be clueless and would check it out online. Now the moment they WANT IT is when they SEE the images of the product along with the really AWESOME video of what that product can do for them. You probably had the same feeling the moment you saw the new iPad video when you checked out the fuss. Now level with me here. Is that the cheapest tablet? Not really. But what Apple did (other than create really awesome products!) is to appeal to WHAT CUSTOMERS WANT by marketing it in a way to capture their attention and make them want it. They made it look relevant to people’s lifestyle.
If sales have been a bit flat for you, perhaps you need to re-think your marketing strategy or do something innovative with your products to make some waves. My previous blog about SELLING CREATIVELY showcased 2 different companies putting into action different marketing strategies to boost their sales. What was similar was the fact that both companies utilized social media to spread the word to consumers – and it worked!
Well I came across this short video showing how 7-Eleven in Australia creatively boost sales for their favorite product – the Slurpee.
Christmas, a time for shopping, sharing and giving, is just around the corner. Speaking of sharing, we’ve been giving away design gift certificates worth $247 every month since October to lucky winners of our “Like” InstanteStore contest. It’s SUPER EASY. All you need to do to be in the running is to swing over to our Facebook page (just click on the image below to go to our Facebook page) and click on the “Like” button there. That’s it! Winners will be notified by email and via Facebook as well.