Every day, more conventional offline retail businesses join the click-and-mortar bandwagon. This way, traditional retail stores can enjoy the best of both worlds. Traditional retail outlets already have invaluable customer service experience, established rapport with reliable suppliers, marketing planning insights and brand names that have seen years of PR investment. Steps to starting an Internet business for a traditional brick-and-mortar company aren’t rocket science. By taking their brands online, companies can look forward to widening their market, increasing their brand awareness, improving their economies of scale and making more money in the process. And companies can achieve this without having to rely on heavy financing.