I was searching for something the other day on my friend’s iPhone and I seriously thought that I needed a pair of glasses (and I am pretty sure I have perfect vision!). Why? Because that online store (won’t mention names) does not have a mobile optimized site! What a bummer! Took ages for me to look for a particular product and I finally gave up.
Anyway, just a shout out to all of you to remember to have your online store MOBILE OPTIMIZED. More and more people are using the smartphones to make purchases these days. More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices.