The economic downturn has brought new emphasis to the term “Value” among consumers. The old marketing tips for websites of yesteryear may not be as effective anymore as shoppers are now more cautious with their spending. Although sales figures show that people are still spending money on all sorts of goods, they now (more than ever) indulge in more research to ensure they are really getting their money’s worth.
Now the reason to spend must be heavily influenced by the actual need for the product as well as the authentic meaningful value associated with the product. Gone are the days when people used to easily buy into assuring yet hollow tag lines and seemingly unrelated celebrity endorsements.