Ever wondered what’s actually going through your customers’ mind when they visit your web store and decided to buy from you? Maybe as a seller, we tend to think we know what our customers want and have tried our level best to offer them what we think they are looking for. I never knew how frustrated I could get with online stores until I started buying online from some of them. Let me just relate some of my experiences to you. I won’t mention any store names here.
There was a survey recently that highlights something that may be a little surprising: the real reason people use Twitter is for business, rather than social purposes. For some time now, many online marketers have been pushing the use of Twitter for business. More than eight in 10 people tweet for business. If 80 percent of people are using Twitter to increase brand awareness and their bottom line, then businesses that have yet to embrace tweeting are falling behind their competition, and potentially losing out on possible revenue as well.
Twitter lets you write and read messages of up to 140 characters. Twitter messages are usually public, and Twitter is a recipient-driven information network, so you decide what sort of messages you want to receive. You can also receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.
So why is everyone all a-twitter about Twitter? What exactly does Twitter offer online businesses? … (more…)