eCommerce Solutions: Drive Sales By Appealing To Different Shoppers

How we shop

Men & women shop very differently. Women browse more & compare products meticulously, whereas men are more likely to simply rush along single-mindedly hoping notĀ to get distracted from the originalĀ purpose of having ventured into a marketplace. An eCommerce shop then, should cater to the differences that abound among shoppers.


3 Reasons Why Amazon Looks The Way It Does And Gets Away With It

Busy Online Store Front Page

Many merchants try to make their stores look and work like Amazon or a competitor’s site without knowing exactly why those sites look and function the way they do. Copying a look or function without knowing the purpose of it could just be a waste of resources. Having a function just because it looks cool may not necessarily result in more sales.

Amazon, for instance, looks and functions the way it does because of a few reasons.


Tips To Capture Online Black Friday 2013 Shoppers

Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!


Is Your Business Targeting Emerging Markets Or Over-Saturated Ones?

Spotted Eagle Ray formation, Keauhou Bay, Big Island, Hawaii.Happy New Year everyone! Hope you’re all doing great. We’re still hearing constant news of economic slowdown and the never-ending budget woes coupled with stock markets bouncing around. But one thing has certainly remained constant. Consumers are spending more and more on online shopping year on year. Last year had some pretty impressive figures to show when it came to all the Black Friday, Thanksgiving, Cyber Monday and holiday shopping season.


Online Store Tips For The Holiday Shopping Season

sausage platterSaw the news that Target has already started advertising their Christmas shopping. Most people may think that was way too early (we’re not even done with Halloween or Octoberfest yet!).

However, this should be a clear sign for online business owners to get their store ready for the holiday shopping season and not wait till the last minute.

Please make sure that your store’ s SEO has been tweaked properly. If you’re unsure on how to get that done, click HERE for a reference to our SEO Wizard Green Thumbs Up article.


How’s Your Customer Service Experience?

F18 Super Hornet with Vapor ConeEverybody wants things fast these days. We can’t seem to wait for the coffee to finish boiling. The microwave takes too long to heat up our food. We expect things to get done almost instantly. Those of us who run our own online business might really wish that customers would make their purchases quicker instead of browsing all over, finally picking the products they like … only to abandon their order right before paying! Exasperating, isn’t it? So what can you do about this?



Appreciate Your Customers This Valentine’s Day

Ah, yes, February! It’s that time of the year where couples get overly romantic, buying gifts and assorted plant life for one another, trying to impress each other in attempts to proclaim their love and affection.

To merchants, this is yet another opportunity to show your appreciation to your customers. Especially those of the fairer sex. Take the time to APPRECIATE your CUSTOMERS with simple gestures and you will reap the rewards soon enough. Not only will you end up retaining a customer, you may even get new ones once word-of-mouth of your thoughtfulness spreads.

It does not take much to say thank you to a valued customer. You could send a physical Valentine’s card with discount voucher from your store enclosed. You could also enclose a gift voucher for a couple of drinks at a local coffee house. If your store sells cosmetics or beauty products, send them some free samples. For those who are selling toys, send them a small soft toy with a personal note.

For your most valued customer, you could choose to send a PERSONALIZED gift so that they really know that you appreciate them. Send them some chocolates with a personal thank you note that includes your store’s name, logo and address. Don’t get all stressed out if they arrive slightly after Valentine’s Day. A simple Valentine’s Day greeting card or gift – here at InstanteStore, we love chocolates (hint) – would also brighten up anyone’s day.

Have a lovely Valentine’s Day!

Check Out These Cyber Monday Online Shopping Bargains!

Hope you all had a GREAT Thanksgiving celebrating with family and friends. I was down and out with the flu bug for the whole Thanksgiving weekend (Urgh!). Other than the highlight of shopping madness on Black Friday where shoppers rush OR stampede to get the best deals and door busters from the major retailers, the holiday shopping saga continues with Cyber Monday.