It is easy to build a rapport with customers or visitors at a conventional store. A store manager can cordially go around chatting with customers while subtly finding out information like how a customer thinks the store can be improved, gather feedback on store campaigns and other suggestions. Engaging customers in this manner gives a store a warmer, more welcoming feel and does wonders for customer retention as well as word-of-mouth marketing.
As you can imagine, the playing field is totally different at a web store. How do you engage your online visitors to increase your customer retention online?
The answer may be simpler than you thought… (more…)