• Build Your Store
  • How To Setup An Online Store With InstanteStore

    To be honest, setting up an online store doesn’t really take much time.

    It’s the preparation BEFORE the setup process that you need to think through and work on which will ensure that everything gets built properly.

    Otherwise, a lot of people won’t be able to complete creating an online store.

    Here’s the important to-do list to help you get an idea on what needs to be prepared and how to setup your online store with InstanteStore which will save you time.

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  • Ecommerce Startup
  • 2Checkout – A Convenience For New Merchants

    Payment processing is a key element of an online business. It’s vital that online merchants ensure that they provide a secure and convenient checkout process at their web stores. There are many ways that merchants can accept payments for customer orders, but the most useful and direct is via an online payment gateway.

    Now, there are lots of payment gateway providers out there, and it’s important to do some research to find the most suitable one for your online business. In this article, we’ll take a closer look at a pretty major payment processor, 2Checkout.

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  • Ecommerce Startup
  • Retail Outlets Won’t Carry Your Brand? Launch A Web Store And Sell It There.

    The Challenge

    When you are new in the market, trying to get major retail outlets to carry your brand of products can be an uphill battle. Retail outlets tend to court well-known brands (that suit their target market) because they pull in a particular crowd. Retail outlets rarely risk bringing in unknown brands because of image or status concerns. Established brands have a certain status associated with them and retail outlets hope to leverage on that.

    Engaging a PR campaign to promote your brand of products might also lead to a dead end. It does not really matter if your products have all the bells and whistles and come with really good pricing if consumers have no place to buy them from.

    Of course you could hire a national distributor and go head-to-head with numerous established names but that might not be a good idea even if your product has a ground-breaking, unique selling point. Big names spend millions every year making sure people choose them over newer names. It is virtually impossible to challenge them on their own turf. You have to change the playing field in order to succeed.

    How? Read on to find out… (more…)

  • InstanteStore Ecommerce Features
  • Web 2.0 – It’s a Whole New Website Development Era

    Web 2.0 is the new buzzword when you’re planning your ecommerce web site development these days. What exactly is Web 2.0? It’s basically incorporating more interactive and participatory applications and user-generated content.

    What does that mean, really? Read on as we take a look at important Web 2.0 technologies and talk about how you can make them work for you… (more…)

  • InstanteStore Ecommerce Features
  • Why Choose a Paid Cart over an Open Source Shopping Cart?

    It’s good to get things at a bargain. It’s even better to get it for free. But sometimes getting things for free actually comes at a cost.

    Open source shopping cart software has come a long way in terms of features. The two major standout features that are offered by open source shopping cart software are:

    1) FREE usage OR merchants need pay just a one-time license fee.

    2) Can be hosted on ANY web server that meets the software’s server requirements.

    So, given the availability of open source shopping cart software, why do merchants still flock to paid shopping carts like InstanteStore?

    Here’s why… (more…)

  • Ecommerce Web Design
  • Elevate Your Web Store Profits – Select The “Right” Ecommerce Template

    If you carry out a Net search for designer spectacles, how much time do you figure you might spend searching? Just like many other internet shoppers, we would likely be prepared to browse a few web pages but may only be inclined to spend a few seconds on each page.

    The truth is, a landing page has only 10 to 15 seconds to draw a visitor’s attention before the store visitor is lost forever. Love it or hate it, this is the frenetic pace most of us live with these days. Hence, it is important to design your landing page to be as “sticky” as possible.

    The most basic tool a site should have is the right ecommerce template. There are practically thousands of ecommerce templates out there and some are even provided free as part of a shopping cart software package. But ecommerce templates alone may not be sufficient — they need to work in synergy with other contributing components.

    In an effort to help you obtain the best out of your ecommerce template, here are 3 very useful smart tips. Click to read on… (more…)