3 Reasons Why Amazon Looks The Way It Does And Gets Away With It

Busy Online Store Front Page

Many merchants try to make their stores look and work like Amazon or a competitor’s site without knowing exactly why those sites look and function the way they do. Copying a look or function without knowing the purpose of it could just be a waste of resources. Having a function just because it looks cool may not necessarily result in more sales.

Amazon, for instance, looks and functions the way it does because of a few reasons.

(more…)

Pictures And Images Make a BIG Difference For Your Online Store

Pumpkin carvingOctober is here! Halloween is just round the corner and so is Black Friday, Thanksgiving and Cyber Monday. Yes, time to gear up your online store for the upcoming holiday season. Past month has been exciting with Apple launching their iPhone 5 which got everyone excited. Then there’s the never-ending saga on who’s suing who for patent infringements! Anyway, back to the main thing – Your STORE.

Other than getting your social sites all set up (Facebook, Twitter, LinkedIn, Tumblr, StumbleUpon, Google+, Pinterest, etc) along with your SEO, have you ensured that your product images are of the best quality? Because you could have a terrific site with tonnes of traffic coming but if the fish ain’t biting, maybe it’s time to consider the look of your online store and product images.

(more…)

Free Ecommerce Web Templates for 2011

One of the most searched-for items on the Net are Free Ecommerce Web Templates. If you frequent Internet-related forums, you will notice that there will always be at least one thread on free ecommerce website templates.

Most paid ecommerce shopping cart software offer a number of free ecommerce templates to their subscribers. For free shopping cart software users, it’s not as convenient as they usually have source their own template designs. They may even have to commission a web designer to create a template for their store and then have the design integrated into in the solution.

(more…)