3 Reasons Why Amazon Looks The Way It Does And Gets Away With It

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Many merchants try to make their stores look and work like Amazon or a competitor’s site without knowing exactly why those sites look and function the way they do. Copying a look or function without knowing the purpose of it could just be a waste of resources. Having a function just because it looks cool may not necessarily result in more sales.

Amazon, for instance, looks and functions the way it does because of a few reasons.