Obviously, getting them to buy something would be at the top of the list but there are many factors that need to be put into play before this can happen.
First impressions are important; a typical site visitor has a ‘fickle’ mindset and will decide if a site is worth his time in less than 10 seconds. If a visitor is turned off by a certain component of the landing page, the color for example, then the next course of action for the visitor would be hitting the ‘x’ button at the top right hand corner of the page. So roughly it would take less than a second to lose a potential customer.
So what do colors have to do with the “stickiness” of a site? Keep reading to find out… (more…)