The Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.
Social media such as Facebook and Twitter are a blessing in disguise for many online businesses. While some may enjoy posting updates every day, others may loathe it thinking that it takes up too much of their time. However, if you’re still clueless on how to get things running, here’s a brief rundown on what you can do with your Twitter account for your business.
The recent hoo-haa about Apple’s latest iPad launch was massive. Everyone wanted a piece of it! Now let’s think for a moment. If someone had never heard of Apple or ever seen an iPad or ANY Apple products and you ask them whether they want it or not, chances are they would be clueless and would check it out online. Now the moment they WANT IT is when they SEE the images of the product along with the really AWESOME video of what that product can do for them. You probably had the same feeling the moment you saw the new iPad video when you checked out the fuss. Now level with me here. Is that the cheapest tablet? Not really. But what Apple did (other than create really awesome products!) is to appeal to WHAT CUSTOMERS WANT by marketing it in a way to capture their attention and make them want it. They made it look relevant to people’s lifestyle.
There was a survey recently that highlights something that may be a little surprising: the real reason people use Twitter is for business, rather than social purposes. For some time now, many online marketers have been pushing the use of Twitter for business. More than eight in 10 people tweet for business. If 80 percent of people are using Twitter to increase brand awareness and their bottom line, then businesses that have yet to embrace tweeting are falling behind their competition, and potentially losing out on possible revenue as well.
Twitter lets you write and read messages of up to 140 characters. Twitter messages are usually public, and Twitter is a recipient-driven information network, so you decide what sort of messages you want to receive. You can also receive Twitter messages, or tweets, equally well from your desktop or your mobile phone.
So why is everyone all a-twitter about Twitter? What exactly does Twitter offer online businesses? … (more…)