InstanteStore has been helping merchants sell online for the past 14 years. Many of the shopping cart features that InstanteStore offer are to help complement their merchants’ online business. They understand that there’s a need to help small and medium sized businesses sell more and have partnered with Retaily to do so.
There’s one thing that we really love about technology is the fact that it’s supposed to make things better, faster and easier for everyone to get things done. The payments industry is heating up with two new smart card technology players that are offering consumers the convenience of storing all their cards in one single device. Say goodbye to bulky wallets where one used to keep all their credit cards, debit cards, loyalty cards, gift cards and even access cards. That’s a lot of cards!
Selling at times is quite an art. You need a combination of getting the ‘desire effect’ right. Look at how Apple did it. Their products are more expensive but whenever there’s any product launch (or even a hint of it), everyone goes a bit nuts. Then comes the sales.
But let’s get down to reality here. Not all businesses are like Apple. Normal folks who are just setting up a small online store to sell products need to offer something more to their customers.
Other than the usual buy 2 and get 1 free or free shipping thrown in, one of the best ways would be to add some value to your customers. Depending on what type of product that you are selling, your online store should not only be about your products. It should have a mixture of tips, advice and relevant information to help your customers. Or it could even be a good place for people to visit to get relevant, useful and informative tips and advice. This will help your store’s SEO if you get a lot of natural traffic coming in.
Ever wondered what’s actually going through your customers’ mind when they visit your web store and decided to buy from you? Maybe as a seller, we tend to think we know what our customers want and have tried our level best to offer them what we think they are looking for. I never knew how frustrated I could get with online stores until I started buying online from some of them. Let me just relate some of my experiences to you. I won’t mention any store names here.
InstanteStore continues to grow its partner list of payment processors by integrating with Payza, an award winning international online payment platform. Payza has over 9 million members and services 197 countries in 21 different currencies. The company recently acquired AlertPay which was another payment provider that InstanteStore had integrated into their ecommerce solution.
Building your own online store may be easy for some people but for the majority who are not so techno-savy, they will need all the help they can get. Before you jump on the bandwagon to start your own online business, here are a few things that you will need to consider.
The Olympics is finally here! And what a fun opening ceremony it was with the ‘Queen’ parachuting down from a helicopter with ‘James Bond’ to a crowded stadium. The Brits sure knew how to have some creative fun when it comes to hosting an international event like the Olympics. For the next 2 weeks, all eyes will be on the various events to see which individual or team will capture the gold and glory for their respective countries. Not to mention the world records that will be smashed by a new generation of sportsmen and sportswomen who have trained hard for this moment in time.
This year has been a year full of sporting events especially in these summer months. It started with the French Open in late May, followed by Euro 2012 and then Wimbledon, Le Tour De France (happening now!) and the Olympics in London at the end of the month which everyone is looking forward to! If you’re a sports enthusiast like me, I guess you will practically be glued in front of the tube catching the events and cheering for your fellow countrymen.
But what I really want to talk about is Roger Federer’s win at Wimbledon last Sunday. You may be wondering what has his win got anything to do with business or eCommerce for that matter? There is quite a few lessons that we can learn from the Swiss master’s win actually. As I was sitting there watching the match cheering RF on (sorry Brit fans!), all these thoughts just came to mind and I just wanted to share with all of you here.
Social media such as Facebook and Twitter are a blessing in disguise for many online businesses. While some may enjoy posting updates every day, others may loathe it thinking that it takes up too much of their time. However, if you’re still clueless on how to get things running, here’s a brief rundown on what you can do with your Twitter account for your business.
Heard the news that Google’s Chrome usage finally surpassed Microsoft’s Internet Explorer browser recently. Thought that it was about time. I suppose the main reason why many users are switching to Chrome is because the browser is clean cut, fast and works with all of Google’s applications across the board. Personally, I used to enjoy using IE before I came across Mozilla Firefox. Now, I prefer Chrome as it does not have all those irritating search bars and constant update request which ends up slowing everything down.