• Cutting Edge Techniques
  • Google Material Design

    Google launched their new design guidelines somewhere middle of last year called Material Design because they wanted to come up with a new look and feel for all their apps. Since Google’s Android platform is being used in so many different devices and screens such as TVs, watches, mobile, automobiles, etc, they needed a streamlined design interface that is both intuitive, fluid yet responsive. Hence the Google Design team had to basically start from ground zero to create a better new design system.

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  • Ecommerce Web Design
  • Is Your Site’s Color Scheme Helping To Convert?

    For those who’ve been selling consistently online, there’s always the need to find out what else can be done to further improve conversion. I’ve mentioned before on how important it is to have a good site that’s able to bring out or complement the type of products that is being sold and citing some of the top sites that we can learn from. Click here if you haven’t read it.

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  • Cutting Edge Techniques
  • Introducing The InstanteStore Template Split Test

    We’re pretty excited to introduce our new template split test feature for all our merchants to try out. The new template split test allows them to gauge how well the template of their store is performing as compared to another or several other templates. Yup, you can choose and customize up to 5 different templates if you want! Decide which ones you want to go live and the system will do the rest.

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  • Ecommerce Web Design
  • 3 Reasons Why Amazon Looks The Way It Does And Gets Away With It

    Busy Online Store Front Page

    Many merchants try to make their stores look and work like Amazon or a competitor’s site without knowing exactly why those sites look and function the way they do. Copying a look or function without knowing the purpose of it could just be a waste of resources. Having a function just because it looks cool may not necessarily result in more sales.

    Amazon, for instance, looks and functions the way it does because of a few reasons.

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  • Cutting Edge Techniques
  • Tips To Capture Online Black Friday 2013 Shoppers

    Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!

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  • Cutting Edge Techniques
  • Optimize Your Images Without Compromising Quality

    For those who have tonnes of images to upload to their store, it can get pretty annoying when you realize that your disk space is not enough while your bandwidth slows down due to heavy images loading on your site. One of the free solutions would be to use Jpegmini which is an online software to help crunch the size of your images without compromising the quality of the pictures.

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