Tips To Capture Online Black Friday 2013 Shoppers

Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!

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Optimize Your Images Without Compromising Quality

For those who have tonnes of images to upload to their store, it can get pretty annoying when you realize that your disk space is not enough while your bandwidth slows down due to heavy images loading on your site. One of the free solutions would be to use Jpegmini which is an online software to help crunch the size of your images without compromising the quality of the pictures.

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How To Create And Use Videos For Your Store

Sony video camera

Videos are fantastic tools to help you garner a dedicated following, improve your authority ratings, turn your page into a resource and help you sell your products.

In this post, we’ll look at:

  1. The tools needed to create videos
  2. Uploading your videos to YouTube
  3. Sharing videos
  4. Using videos made by others

You do not have to be Steven Spielberg to make useful, entertaining and effective videos. All you need is a simple though-out plan, a decent video camera and a couple of other tools listed below. Naturally, you’re not going to be able to make videos with full-blown CGI effects displayed in Pacific Rim. But fret not if you have actors who are not able to display emotion in front of the camera; look how much Twilight made at the box office. 😉

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Stock Photos: Use Them To Sell Dreams, Not Just Products

Sports Shoe Ads Using Imagery To Sell Dreams

If you’re selling items directed at a target market that already knows more about your products than you do, you may want to change your marketing approach, specifically the images or stock photos you use. Stores selling niche products like aftermarket mods for cars and bikes, organic supplements and dedicated sports products use this method.

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InstanteStore Introduces New Content Slider

Here comes our brand new spanking content slider! The previous one was getting ancient so the team decided to create a better one for our merchants to use. With the new slider, all you need to do is to upload your own images and type in whatever text you want displayed on it. We’ve included a text editor so you could pick the font and color of your choice.

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Important Facebook Shop Tips To Take Note Of

Being able to sell your products on Facebook is an added bonus for many online business owners. These days, many customers prefer to communicate with businesses via social media like Facebook and Twitter as they want faster results instead of the usual email. The fact that these social media sites are open to the public is good reason for businesses to ensure that they are offering excellent products and services to avoid a public relations meltdown.

Anyway, for those who have yet to try selling on Facebook, just follow the easy steps to set up your Facebook Shop from the Admin panel. Here are a couple of important tips to take note of as well.

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Flatter Your Product Images By Framing Them Right

Product Images Frame Shape Samples
Frame Shape Examples For Product Images

I remember reading a joke many years back about a guy who walked by a restaurant and stopped at the menu stand outside the front door. The images of the food looked so inviting that he could not resist having a meal there. Unfortunately, he was less than pleased with what he ate. He summoned the maitre d’ and said to him, “My compliments to the photographer.”

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Design Tips From The Top Online Shopping Sites

What do some of the top online shopping sites have in common that draw tonnes of shoppers to buy from them? Nice pictures. Lots of nice, clear and colorful images. Less text. The design of their sites were made in such a way to put all the focus on the products. Whatever that is on the main page of their sites were placed there to capture the attention of shoppers the moment they land on the site. I’m not saying that everyone’s web store should all start looking like these top shopping sites as it would very well depend on what your own online store is selling but there are clear pointers that we could all learn and pick from these top sites.

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