The fourth quarter of the year is usually the time when retailers go all out to capture the holiday shopping crowd before year end closing. So how big can it possibly get?
Singles Day Keeps Getting Bigger
For China, the biggest online shopping day of the year falls on 11th November, known as Singles Day.
Last year’s Singles Day 2016 smashed sales records when it brought in a total of $17.8 billion in 24 hours. Talk about raining money!
AliPay which is the Chinese equivalent of PayPal processed more than a billion transactions on that day alone while Alibaba’s logistics arms Cainao helped deliver 657 million packages!
The whole of China and the surrounding region went online shopping that day with Jack Ma laughing all the way to the bank!
But What About Black Friday And Cyber Monday?
To put things in perspective, last year’s Black Friday sales brought in $3.34 billion. Mobile accounted for $1.2 billion out of the $3.34 billion showing a 33% increase compared to the year before.
Cyber Monday sales netted in $3.45 billion with $1.07 billion done via mobile shopping.
Not even HALF of what Singles Day brought in within 24 hours.
Will Black Friday 2017 exceed last year’s records? Or will Cyber Monday 2017 blow everyone’s expectations?
Mobile Shopping Continues To Rise
What we can notice clearly is that more and more consumers have been using their mobiles to buy online.
Mobile shopping alone accounted for 82% of sales for Singles Day. That’s about $14.6 billion worth of sales transactions made via mobile in one day alone!
The Chinese would have made the mobile shopping experience buttery smooth to be able to chalk up those figures. It also shows the spending power of the Chinese.
Let’s not forget the huge amount of logistics and integrated courier and transportation service involved to move $17.8 billion worth of goods within a few days after the dust settles! Talk about efficiency.
Is Your Site’s Mobile Shopping Experience Ready For The Holiday Crowd?
This year, Black Friday falls on 24th November 2017 for the long Thanksgiving weekend.
Singles Day 2017 precedes Black Friday on 11th November 2017 which given the amazing track record they’ve been experiencing looks like it’ll get even bigger.
So is your site ready for the holiday shopping crowd?
Is Your Site Mobile Friendly And Responsive?
Some key questions to think about.
Is your site mobile friendly and responsive? Not sure?
If it isn’t, let us know and we can help move your existing site to our FREE mobile friendly and responsive templates for existing merchants.
If you’re using a different ecommerce platform that’s not mobile friendly, we can migrate your site over and make it mobile friendly and responsive for a small fee.
When it comes to mobile shopping, a mobile friendly and responsive site makes it easier and faster for visitors to select your products and checkout.
Is Your Site’s Checkout A Turn Off?
Having a mobile friendly and responsive site doesn’t guarantee sales.
Especially if your mobile checkout process looks like multiple pages for visitors to fill up on their mobile screens.
Coupled with a lag in data connection speed or time outs will definitely result in a lot of abandoned carts.
Check your mobile checkout process to ensure customers only have to fill the necessary information on one page to complete their purchase.
It needs to look and feel easy and fast to use.
If you need help with your mobile checkout, please contact us as well.
Got Your Special Offers Ready?
People love to snag a good bargain but what’s the point if it’s out of stock or the item they want does not have the color, size or type that they want to buy?
We have a Notify Me When Stock Becomes Available feature which allows customers to enter their details so the moment stock returns, you’ll be able to notify them knowing that they wanted to purchase the item.
It’s a good initiative to communicate as quickly as possible with the customer. Let them know when stock will be back and if you can maintain the same special pricing offer, am sure they’ll return to complete the purchase.
Time is ticking. Make the most of it.
So whatever special offers that you’re planning to throw out, make sure you have a backup plan for it if it runs out of stock as you want the same customers to come back to buy from you.
WhatsApp Mobile Share Feature
This feature makes it EASY for anyone who wants to share your product or site with their Whatsapp contacts.
Kind of like when you find something AMAZING and you can’t wait to share it with your friends via Whatsapp.
If you need this activated for your store, click here to find out how to do it.
Regardless on whether you’re targeting the holiday shopping crowd or not, your site needs to be mobile friendly and responsive coupled with a smooth and fast mobile checkout.
As more consumers embrace mobile shopping, you’ll need to make sure that your site is both appealing on mobile and provides a good shopping experience to consumers.
3 Mistakes E-commerce Businesses tend to make. Building your own e-commerce store might be easy, however it does involve quite a bit of thought and dedication. This blog post will show you the 3 main mistakes people tend to make when starting up their online business.
Thinking about selling online in Malaysia but are too afraid of branching into it? Afraid that it might be complicated and difficult to do? Well I’m here to tell you that it’s not as difficult as people think it is. It’s actually pretty simple! The only difficult part is thinking of what you want to sell and the name of your store. Anything besides that is as easy as ABC. (more…)
So you’ve finally gotten your online store all set up. It was quite a feat but your store has now been populated with products, you’ve tested it out and you’re happy with the overall look of your site (yay!).
Now start using these 20 ecommerce features to help you sell online.
Customize Abandoned Cart Feature
Make sure you configure your abandoned cart first as your store will begin to receive traffic and exposure from all the SEO efforts and blogging that you’ve been doing.
Create some discount coupons as a way to reward first time buyers who sign up or register at your store to purchase something. It’s a great way to encourage them to complete their first purchase at your store.
You can offer different types of discount coupons ranging from percentage to dollar value or even free shipping with our ecommerce shopping cart.
Put yourself in the shoes of your customers and decide which is the best that you can offer them to complete checkout.
Offer Gift Certificates
Look at the yearly calendar and mark down the different holiday seasons or special occasions where you can offer discounted gift certificates to customers who could purchase them to give away as gifts.
Gift certs can be made available all year round but remember to set a reasonable validity time frame.
Creating a digital gift certificate is easy with our ecommerce solution.
A reasonable validity time frame is a way to encourage customers to utilize them soon.
Send Out Newsletters
Collect all those emails of customers that have registered in your store as you’ll want to send them periodic newsletters of your latest products, promotions and blog posts (which contains useful advice that will teach and add value to your customers).
Make it worth sharing to their other friends by including some discount codes for first time signup and purchase.
Creating newsletters is an easy process provided you’ve planned out your outline and have prepared all the relevant links and images.
Our ecommerce software makes it easy for merchants to create and send out newsletters to their subscribers and registered customers.
You can have a test copy sent to your email to see what it looks like first before blasting it out to your subscribers and customers.
Sell on eBay
Select some of your products to sell on eBay. Post them easily from your store to your eBay account if you want your product to be available in the marketplace.
InstanteStore is integrated with eBay so all you need is an eBay account to link your store and start posting some of your products direct to eBay.
You don’t have to post your entire store’s products on eBay. Only selected ones will do.
Offer special wholesale pricing to customers who wish to purchase in bulk from you. We offer 3 different types of wholesale feature. Pick one that’s suitable for your online business.
If you have plenty of wholesale customers, our personal wholesale feature allows up to 9 different pricing tier per product.
That way, you can allocate different pricing to different customers depending on the different quantities that they want to purchase from you. These tier prices are not available to normal buyers.
Put Products On Sale
Put your store’s products on sale. Customers love a good sale. Do your price comparison with competitors taking into account shipping and tax to see whether you can match their pricing or offer a better deal for customers.
According to Nielsen, 41% global average of consumers will switch brand, retailer and service providers if there’s a better price offered. Makes sense as people are always looking for value.
Besides, who wants to pay more when they can get a similar product or service at a lower price.
All small business shopping cart software will enable you to put your products on sale.
Ours will even allow you to put entire categories or your whole store on sale.
You’ll have complete control and can even upload the On Sale image of your choice.
Cross Sell Your Products
Always add some similar or related products as cross sell.
That will serve as relevant suggestions to customers who are looking for the same type of products in case the initial product was not exactly what they were looking.
Our small business ecommerce software allow merchants to set their own review settings.
Merchants can even upload a list of offensive or censor words as part of the filtering process.
Sell On Facebook
Pick some of your most popular products and sell on Facebook.
Just follow the setup Facebook Social Store steps to make your products available for purchase on Facebook. Customers get to complete the checkout within Facebook without being bumped around to other sites.
Offer Reward Point System
Give customers an incentive to redeem free products from your store via a reward point system.
It needs to be attainable as a way of rewarding loyal customers.
Keep the conversions simple and intuitive as you want to give a very good first impression to customers that you’re rewarding them from the very start.
Just activate the reward point system and decide which reward type you would like to set for your entire store.
Setting up a reward point system is fast and easy. Just be sure to inform customers of your reward point conversion rates upfront.
Offer Free Shipping
Did you know that 77% of online shoppers say that free shipping remains the most important option during checkout??
Customers are usually attracted to free shipping. It will encourage them to spend more to qualify for free shipping.
Any shopping cart software for small business will allow merchants to configure and offer free shipping to their customers.
Link your social media accounts to your store and turn on social media sharing so that customers can easily share what they like or what they’ve purchased from your store.
Social recommendation by trusted friends will definitely go a long way to market your products for you.
Offer Or Sell Downloadable Products
If you’ve got some really awesome advice, tips or how-to instructions on a particular subject which you think your customers will find really helpful, you can offer that as a free or paid downloadable product.
It can be in the form of a pdf file or document which users can download from your site.
Be creative as downloadable products are not just for those who are selling digital products, photography and software files.
Downloadable products could also be digital files, serial numbers and license keys.
Our ecommerce shopping software allow merchants to upload their text file of serial numbers or license numbers easily.
When a buyer makes a purchase, the number will be marked as purchase automatically so there will be no duplicate purchase.
Use The Content Slider
You’ve got awesome products that you want to highlight and bring visitors’ attention to. Put them on your main page using a content slider.
Customers who are interested in a particular product can go straight to the product page by clicking on the respective slide.
Feature Certain Products
Configure your store to show certain featured products which could well be your best sellers and products that you want to draw customers’ attention to.
These featured products will normally appear on the main front page of your site.
Add these featured products easily and arrange their sequence on your store.
You can configure them to appear on every single page of your site to keep the customers’ focus on the products that you wish to promote to them.
If you need help getting the word out about your product or services, you can offer affiliates to influential sites or bloggers.
It’s a win-win as you get to promote your site and product on their site and they get paid for successful referrals.
Our affiliate feature is quite comprehensive so you could configure and specify how and when you want to pay your affiliates.
Create your own affiliate banners or our designers can come up with something creative and amazing for you.
Create Auto Responder Campaigns
You’ll need a few to cater to the different visitor response to your site.
This will require you to customize your email messages that can be automatically sent out at specific time frame to different customer segments.
Use Free Live Chat
Being able to communicate with your customers directly to answer any question they may have about your product is important.
You could also find out what are their needs and interest to recommend different types of products and suggestions to them.
There are many different types of live chat software in the market. Some are free while others are chargeable.
Our InstanteStore Live Chat Software is absolutely FREE for anyone to download and use. And when you’re offline, customers can easily send you an email direct from the chat box.
This is one of the ways to improve communication without having to speak over the phone.
Start Selling Now
Utilize all these features with our ecommerce solution software to help you sell online. Treat these features as your arsenal and implement them on your store.
Some may work better than others but make the necessary changes and adjustments as you go along.
Constantly work on promoting your site and products to your target customers and existing customers.
The important thing is that you start selling now with all these features so that you can tweak them better to suit different shopping seasons and occasions.
Don’t have a store yet? Start building your store with a free 15 day trial on InstanteStore.