Search Engine Optimization / SEO

Have You Tried Google’s New Keyword Research Tool With Insights For Search?

Posted on by DESMOND K

For those of you who are new to the realm of ecommerce shopping cart solutions, keywords are a very big deal unless you do not want your site to be easily found. For instance, an online shopping cart Canada web store selling running shoes would do well to select heavily searched long tail keywords that best represent its target market.

We’ve written at length in previous articles (How to Pick Good Keywords, Long Tail Keywords) about how to select keywords and what kinds of keywords are best. In this post, we’ll explore Google’s Beta version of their new Keyword Tool.

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Shopping Bots – An Online Business Opportunity To Make More Money

Posted on by DESMOND K

Shopping bots are also known as price comparison sites. Consumers use shopping bots’ search engines to look for particular products and then compare prices and other available information such as consumer ratings and reviews.

Shopping bot and price comparison services are growing at a rate of over 30% per annum. Such services have become so popular that many have been bought up by industry giants like Microsoft.

Traffic arriving from such sites is targeted and the likelihood of a visitor ending up buying something is high. Which is why many online stores register with shopping bots. If you are an business opportunity seeker who has just started a web store with an easy shopping cart and you’re looking for an online business opportunity to make more money, making use of shopping bot and price comparison services could be very useful.

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How To Use Keywords Effectively: Part 2

Posted on by Terry O

In Part 1 of this article, we went over the basics of effective keyword usage.

It’s important that you choose and use your keywords effectively by making sure that you use them exactly and sprinkle them naturally throughout your page. We’ve written about the different elements that make up a page, and briefly defined what keyword density means.

In this article, we’re going to talk about how to use your keywords effectively in each part of your pages.

Read on as we go through each section individually… (more…)

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How To Use Keywords Effectively: Part 1

Posted on by Terry O

In a previous article, we introduced the basics of good keyword research and went over how important it is to find, research, and identify good keywords. In a very brief nutshell, you should choose keywords that are both popular and yet not overly-competitive, and each page of your store (home/front page, category, product and information pages, etc.) should have its own set of keywords (1 primary and 2-3 secondary) that you intend to target.

Now, having all the right keywords that you should be targeting is very important first step, but it’s also crucial that you use these keywords effectively on your pages. Effective keyword usage will determine whether or not your keywords and pages are found and indexed by search engines, as well as how well your pages rank.

So, how exactly do you use keywords effectively?

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Key SEO Methods – An Overview

Posted on by instantestore

Search Engine Optimization (SEO) is the term given to the strategic development of a website in order to make it “appealing” to Google and other search engines such as Yahoo and MSN (now Bing).

On the World Wide Web, nothing is more important to business sites than SEO. It doesn’t matter if you have the best products or services in the world if no one visits your site. Organic SEO optimization is crucial. There are several SEO components such as keyword research and usage, good appropriate content, link building, and more.

Continue reading as we go over 3 key SEO methods… (more…)

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What Makes A Shopping Cart “SEO Friendly”?

Posted on by CHARLES TANG

It’s a term I hear tossed about often, especially reading the sales site of countless ecommerce solutions and shopping cart software providers… Our shopping cart is “SEO Friendly”. What does that mean, exactly?

Depending on who says it, being “SEO friendly” can mean quite a few things. I’m going to cover the major features of an seo friendly shopping cart.

Knowing this can rapidly boost your free search engine traffic. Read on to find out… (more…)

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Keyword Research – How to Pick Good Keywords

Posted on by Terry O

You have great products to sell. Products that you’re positive that your customers will love. You’ve chosen your shopping cart platform and are ready to get started. All you need now is visitors.

If you build it, they will come, right?

Well, you’ll need to market and promote your store first. When it comes to selling online, one of the key things that you’ll need for ecommerce success is visitor traffic. Sure, you could get traffic by placing ads and paying for it, but there are also lots of ways to get visitor traffic for free. That’s what today’s InstanteStore marketing tip is all about: good keyword research.

So how do you go about researching keywords anyway? (more…)

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