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If you own a small business or have a store location, getting your business listed on Google is easy. Google My Business aims to be the one stop place integrating Google+, Google Places and all of Google’s suite of tools together. So if you already have a Google Places (previous article about it here) or G+ account, just login and click on My Business.
With Google updating its search algorithm practically every month, web store owners have not been too sure if what they have been doing all this while is still applicable. And so, here’s a list of question commonly asked by ecommerce merchants.
Yup, it’s that time of the year again where everyone starts to get ready for the Thanksgiving weekend. Not so much on the amount of food that one will be eating as compared to the shopping frenzy that’s going to happen. Even before the pie crumbs hit the plate, I’m sure tonnes of people will be looking at their mobile phones and tablets to buy something that they’ve had their eyes on for the past few weeks or months!
Videos are fantastic tools to help you garner a dedicated following, improve your authority ratings, turn your page into a resource and help you sell your products.
In this post, we’ll look at:
- The tools needed to create videos
- Uploading your videos to YouTube
- Sharing videos
- Using videos made by others
You do not have to be Steven Spielberg to make useful, entertaining and effective videos. All you need is a simple though-out plan, a decent video camera and a couple of other tools listed below. Naturally, you’re not going to be able to make videos with full-blown CGI effects displayed in Pacific Rim. But fret not if you have actors who are not able to display emotion in front of the camera; look how much Twilight made at the box office. 😉
The answer is simple. To gain more exposure in search results on Google Search, Maps, Google+ and on mobile devices. This not only applies to those that have a brick and mortar store. It is also helpful for those who run an online business.
Think about it. Consumers these days use Google to search for products, services and local businesses with their smartphones, tablets or laptops. By providing all the relevant business information when you sign up with Google Places, it helps Google offer a better and more accurate search result to consumers who are looking for specific categories of products and location.
A lot of businesses currently have a Facebook and a Twitter account as a minimum. Those who are more into social will definitely have a Pinterest account along with LinkedIn to have a more social presence online. Now it’s one thing to have all these social accounts. It’s a completely different ball game in making sure that you have people liking your site, following you and sharing your postings.
Any online business should have a blog not just for SEO purposes but as an avenue to offer valuable advice and tips to customers who want to find out more about your products or services. It’s also a great place to highlight some of the latest happening trends that’s related to your business so that customers and online visitors could gleam some useful information. With social media being vital, you’d want to make sure your blog postings are distributed to important places like Facebook, Twitter, LinkedIn, Google+, etc.
News Flash for Newbies! Your store is not the only one on the web. It’s true. There are thousands of others which were there way before yours. And all of them are trying to get on the first page of search results so if you’re expecting to see your store on the first page within a few months then you need to bring it down your expectation level a couple of notches unless you…
Pay For Traffic (Pay Per Click)
Paid ads are an easy and possibly a good way to get your site’s link on the first page of search results. But use this method only if you’ve done your research on which keywords convert and which do not. Otherwise you could be looking at lots of traffic headed your way but with no sales to show for it. You could end up burning a hole on your pocket.
Here are a couple of articles to give you a heads-up on this.
Father’s Day 2013 is just around the corner. Hope you’ve all gotten your promotions set up along with some awesome gift suggestions for dads. Don’t forget to factor in something for grandfathers and would-be-fathers as well. And of course, it’s always a great time to take advantage of the sales and promos that are happening now to get a little something for your brother, boyfriend, fiancee and hubby.