This dynamic online shopping cart news installment looks at a common mistake that many merchants make – trying to sell on Facebook.
Over 50% of merchants who’ve employed social media strategies say that selling on Facebook does not work. Around 20% of those surveyed said that it had a positive impact on business and there are even some (12%) who said that it had a negative effect on business. We’re not really sure how this happened but we’re really curious too find out.
With all the hype over social networking sites, why aren’t the figures adding up? After all, social networking sites like Facebook have over 400 million active users. The reason is simple – sites like Facebook are SOCIAL NETWORKING sites, not ecommerce sites. People go there to socialize. They do not go there with the primary intention to shop. People go to online stores with fully integrated shopping cart software for that.