3 Shopping Cart Internet Software Features Which Boost Customer Loyalty

A loyal customer is a valuable resource to a company. Loyal customers not only repeatedly purchase from your store, they also freely promote your store to friends and family. And nothing beats a recommendation from a person you trust.

So how do you encourage customer loyalty?

Within our growing list of shopping cart internet software features, we have three very simple yet effective tools for you to use to get your customers coming back to your store over and over again.



Discount Coupons
Discount coupons are most commonly used by stores all over the internet. They are fantastic as promotional tools, judging by their extensive use over the hugely popular micro-blogging site – Twitter.

Conventional stores as well as online stores use discount coupons to great effect. A famous coffee shop chain once used both Twitter and Mobile Text Messaging to distribute discount coupon codes for a sizable discount off a certain beverage. Since discount codes can be shared, the campaign went viral after just a few hours.

Using our shopping cart internet software, you can easily create 3 different types of discount coupons.



Gift Certificates
Gift certificates are practically as good as cash. You can sell them on your store and you can also give them to customers on certain occasions. If you already have a few loyal customers, send them a gift certificate each on their birthdays to show your appreciation. Go a step further by issuing them a couple more with a smaller value for them to share with their friends and family.

If your store is new and if you can afford it, surprise your customers with a small gift certificate after every order. You would not have lost anything if they do not make any use of it. If they do, you get another sale.     

Reward/Redemption Point System
This is a popular way to encourage customer loyalty. Airlines, credit card companies and lots of other businesses use this method to encourage repeat purchases. It's so simple to setup via our shopping cart online software system and you can select 3 different methods of application.

• per order value
• per order
• per quantity ordered
• per product

We recommend you utilize these shopping cart web software features in your marketing strategy as soon as your store goes live. Since it takes time to build a loyal customer base, the sooner you start the better.

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