5 Small Business Ecommerce Software Features For SOHO Businesses

Even though InstanteStore's ecommerce solution is utilized by quite a number of big players in their respective industries, we have designed it in such away that even small businesses may benefit from our software.

The way we look at it, smaller businesses, especially those run in a SOHO context, need our help even more. This is why we make sure even our most basic small business ecommerce software package is able to cater to the needs of our new internet merchants by offering them a long list of useful features.

Optimize Your Store The Easy Way

Yes, we do offer SEO services but we have designed our solution in such a way that you can have a hand in optimizing your store easily. Naturally, we have seen to it that you will have a nifty little helper known as the SEO Wizard to help you out.

Once you've keyed in your keywords, the SEO Wizard works out how much you need to do to make your page as search engine friendly as possible. The data is updated in real time so you can check on your progress as you go along.

Marketing

The purpose anyone sets up an online store is to sell stuff and make money. With that in mind, we made sure our small business shopping cart solution is filled with tools to help you achieve that end. Here are 3 of the most popular.

Newsletter Broadcasting

We have made it very easy for your merchants to subscribe to your newsletters and for you to broadcast them. Once a visitor subscribes to the service, the email is kept in your database, and the software broadcasts your newsletters in one go, negating the need to send them out one by one.

Newsletters are a great way to inform customers of offers and and special promotions. It need not be long to be affective. Remember, it's the content that matters.

Automated Email

If you are running an online store all by yourself, this is one small business e commerce feature you must make full use of. You can easily set this feature to send out newsletters at set intervals, inform customers of stock availability and improve conversion from aborted orders by contacting customers automatically as soon as an order is aborted.

Discount Coupons And Gift Certificates

Distributing discount coupons and gift certificates is a great way to get people flocking to your store. This is why we have made generating codes for discount coupons and gift certificates ultra simple with our small business ecommerce solutions.

If you're a regular on Twitter, Facebook and YouTube, you may have noticed many companies advertising their discount codes there. And some of these companies are traditional brick and mortar establishments who have expanded their marketing campaigns to the internet.

Social Media

Speaking of Twitter and Facebook, we have made it very easy for your customers to Share your store with their circle of friends on as many as 300 social networks. Getting the word out has never been this easy.

We hope you utilize these and many more features we have included with our small business ecommerce software solution. All of which were designed to help you promote your store and sell more products. 

Our shopping cart software is constantly being improved. See how our easy shopping cart software takes away the hassle of running your online store.